The Entry Point
Find out where your bookings are leaking.
A scored review of your listing, your direct booking setup, and the journey your guests actually take — delivered as a prioritized plan, ranked by what each gap costs you.
From $197 · Five business days · Credited toward any full engagement
WHY THIS EXISTS
Most owners know something's off. Almost none know where.
Bookings dip and the guesses start — the photos, the price, the season, the algorithm. Guessing is expensive. This tells you which one it actually is, in order.
01
You're fixing the wrong thing
The obvious problem is rarely the expensive one. Reordering photos feels productive while a missing booking engine quietly routes every guest back to the platform.
02
You can't see your own listing
You've read your description four hundred times. A guest reads it once, on a phone, next to six others. Those are different documents.
03
Advice is priced as a project
Most studios diagnose for free and then sell you the fix they were always going to sell. Paying for the diagnosis is what makes the answer honest.
The Rubric
Five categories, scored zero to five.
The same rubric we run on our own property, scored against three comparable rentals in your market — not a national average. A three in Joshua Tree isn't a three in Muskoka.
i
Category One
Listing
Title language guests actually search
Whether the lead photo sells the room in one second
Photo set completeness — every bedroom, every bathroom
Amenity filters you're invisible in
ii
Category Two
Direct Booking
Whether a guest can book without the platform
A real booking engine, not a contact form
Email capture outside the booking flow
A stated reason to book direct
iii
Category Three
Guest Journey
Pre-arrival timing and content
Check-in that works without a phone call
Post-stay review and rebooking ask
Experiences offered, not just amenities listed
iv
Category Four
Visibility
Google Business Profile completeness
Whether your name appears on your site or only on the OTA
Review strategy and response
Local-intent content and on-page SEO
v
Category Five
Brand
Whether it's a named property or just a keyword-stuffed listing title
The same look and feel everywhere a guest sees you — listing, site, and signage
Photography that reads as one property, one eye
Distinguishable from three competitors nearby
25
pts
The number matters less than the shape.
Where you're strong tells us what to build on. Where you're thin tells us what it's costing you. A nineteen built on a one in direct booking is a completely different problem than a flat nineteen — and gets a completely different recommendation.
Choose Your Tier
Same review. Three levels of help.
Every tier reviews all five categories at the same depth. What changes is how much of the fixing we do with you.
Starter
You drive
$197
All five categories scored, out of 25
Prioritized action plan, ranked by revenue impact
Up to eight findings with specific evidence
An honest recommendation on your best next step
What we'd leave alone for now
MOST CHOSEN
Pro
We hand you the words
$347
Everything in Starter
Written fixes for your top three findings
Rewritten listing title and description
Meta title and description for your direct site
Finished copy, ready to paste — not a brief
Strategy
We tailor with you
$547
Everything in Pro
A 45-minute call to walk through the findings
A sequenced 90-day roadmap
Order of operations, so nothing gets built twice
Your audit fee credits toward a template or a Full Brand & Build engagement. Nothing you spend here is wasted.
The Part Nobody Promises
The recommendation is honest even when it isn't us.
Sometimes the right answer is three fixes you can make yourself this weekend, and nothing else. That's what the report will say.
An audit that always recommends the studio that wrote it isn't an audit — it's a sales document with a scorecard on the front. You can tell the difference, and so can we.
We'd rather tell you the truth and earn the next thing than sell you the wrong thing now.
How It Runs
Five business days.
The clock starts when your intake is complete, not when you pay — so nothing sits waiting on a missing link.
Day One
Evidence
Your listing, site, and guest messages reviewed category by category. Screenshots, not impressions.
Day two
Comparison
Three comparable properties in your market pulled and scored alongside yours.
Day three
Ranking
Findings ordered by what each one costs per booking — not by how fast it is to fix.
Day four
Writing
The report is built. Pro and Strategy: your replacement copy is written finished.
Day Five
Delivered
Report in your inbox. Strategy tier books the call.
Before You Book
Questions worth asking.
-
No. A large share of audits are for owners with an OTA listing and nothing else — that's a normal starting point, and the direct booking category simply scores where it scores. What matters more is whether your listing is doing its job, because a new website inherits the same photos and the same description.
-
Then that's what it says, in writing, with the specific fixes listed in order. You keep the report either way. We'd rather be the studio you come back to in eight months than the one that sold you a website you weren't ready for.
-
A free review is a lead magnet, and it ends where the sales pitch begins. This is scored against a fixed rubric, benchmarked against real competitors in your market, and ranked by revenue impact — and the recommendation isn't predetermined.
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Each audit covers one property. If you own two or three, get in touch before booking — the second and third are usually faster, and we'll price accordingly rather than charging full freight twice.
-
Starter if you're comfortable executing from a list. Pro if the fixes you know you need are writing fixes — listings, descriptions, meta. Strategy if you want the order of operations decided with you, so nothing gets built twice.
-
Never. Everything is reviewed from what's publicly visible plus what you share in your intake form. No inquiry messages, no test reservations, nothing that touches your account standing.
Stop guessing. Start with the diagnosis.
Most owners find their first revenue leak on page one of the report. Some fix it themselves. Some hand it back to us. Both are wins.