About the Studio
We host & we build. The two aren't separate.
Most studios that design for short-term rentals have never run one. Nest & Nook is the other way around — the work comes out of a real property, a real booking calendar, and three decades of design behind both.
The Short Version
I'm Jennifer — designer, host, and unrepentant systems geek.
I spent thirty years in interior design before I ever touched a booking engine — and I've been designing on Squarespace since 2017, long before "direct booking" was a phrase hosts used. Then I built and started self-managing Fjellsangin, our cabin near Mount Rainier, and learned the part the design world leaves out: a beautiful property that depends on Airbnb isn't a brand. It's a listing with good photos.
Nest & Nook exists to close that gap for other owners — to take the property you've built and give it a brand, a website, and the systems to run on its own terms. Not someone else's platform. Yours.
Jennifer
FOUNDER, NEST & NOOK CREATIVE
JENNIFER MAGER, FOUNDER
ASHFORD, WA
Why It Works
Three skills most people & hire three people for.
A direct-booking brand needs design, a website, and the systems underneath - and the seams between them are usually where projects fall apart. Here, there are no seams. It's one person who does all three.
i
Interior design
A formal design degree and three decades of practice. The eye that decides what a property should feel like - and how to photograph it so a screen carries that feeling.
30+ YEARS
ii
Squarespace web design
Designing and building on Squarespace since 2017 — the websites that turn that feeling into a booking, with a separate studio, Jennifer Mager Creative, behind the custom work.
SINCE 2017
iii
Systems & tech
The unglamorous engine room: booking, smart-home, email capture, automations. Every tool we recommend runs at our own property first — tested, not theorized.
SELF-TAUGHT, SELF-RUN
The three map exactly to what we offer — because they're the three things a rental brand actually requires.
The Proof
Fjellsangin isn't a case study. It's where we live the work.
Our five-star cabin near Mount Rainier — featured in Seattle Magazine, self-managed, and booked direct. It started as our own property. It became the place every system gets stress-tested before a client ever sees it.
If a booking flow, an email sequence, or a smart-home setup hasn't already worked at Fjellsangin, it doesn't go into a client build. We're not guessing about hosting. We're doing it, this season, like you.
30+ years of interior design behind every property recommendation
Squarespace design practice since 2017
A working direct-booking operation, not a portfolio piece
FJELLSANGIN
MOUNT RAINIER, WA
What We Believe
A few things we'll say out loud.
i
The platform fee isn't the real cost - the relationship is.
Airbnb takes 15.5% and keeps the guest's email, the review, and the rebooking. The fee stings once. Losing the relationship costs you every booking after the first.
ii
A brand isn't colors and fonts.
It's the experience guests have at your property — and what they do after they leave. Identity and website are how that experience gets communicated, not the thing itself.
iii
Hosts search by property type, not by mood.
Nobody Googles "organic modern rental." They search "cabin near Rainier." We build for how owners and guests actually look for things — which is why our templates are organized by what you own.
iv
We'll give you the honest answer, even when it's not the upsell.
Sometimes the right move is a fix you can make yourself this weekend, not a project with us. We'd rather tell you that and earn the next thing than sell you the wrong thing now.
There's a Sister Studio
Need a custom site outside the rental world? That's Jennifer Mager Creative.
Nest & Nook is built for short-term rental owners. For fully custom Squarespace websites in any industry, there's a separate studio - Jennifer Mager Creative, where custom sites start at $8,500. Same hands, different front door.
WORK WITH US
Built a property? Let's build the brand around it.
Start with the Starter Audit and we'll show you where your bookings are leaking — then where this can go. No pressure, no upsell you didn't ask for.