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It will tell you the truth even if the truth isn't hiring us.
If your listing is the weak point, the report says to fix the listing first, and we won't sell you a website to sit on top of it. If the answer is three fixes you can make this weekend, that is what it says. Every report ends with what we would leave alone for now.
What we review
FIVE CATEGORIES IN EVERY TIER
Listing
Your Airbnb or Vrbo presence still drives most bookings. Title, lead photo, photo set, description, amenities, and house rules.
Direct Booking
Whether a guest can book without the platform: a real booking engine, your own domain, rates that match, email capture and a stated reason to book direct.
Guest Journey
Everything between the booking and the review. Confirmation, pre-arrival, check-in, the stay, the post-stay message and any reason to come back.
Visibility
Whether anyone finds you outside the platforms, and whether an AI answer engine would name you. Google Business Profile, reviews, pages for the guests you serve, FAQs, schema, and whether AI crawlers can read your site.
Visibility
Whether you read as a property with a name or a listing with photos.
How it works
01
Send your intake.
Tell us about the property and share your listing and site links. The clock starts when the intake is complete, not when you pay.
02
We review.
We score all five categories, run the AI answer test and compare three similar properties in your market. Five business days from a complete intake.
03
Read your report.
A branded PDF with your scorecard, a ranked plan of up to eight findings and our recommendation. Pro adds written fixes. Strategy adds a call and a 90-day roadmap.
One scale, used everywhere
Each category is scored from 0 to 5 against three comparable properties in your market, not a national average. We score what exists today, not what you are planning to build.
| Score | What it means |
|---|---|
| 0 | Absent. Nothing exists here. |
| 1 | Exists but costs you bookings. |
| 2 | Exists, incomplete, below what the market is doing. |
| 3 | Competent. Baseline, not a differentiator. |
| 4 | Strong. Better than most in the market, minor gaps. |
| 5 | Best in market. Nothing meaningful to add. |
What's included
In every tier
A score from 0 to 5 in each of the five categories, set against three comparable properties in your market
A ranked action plan of up to eight findings, ordered by what each one costs you per booking
The AI answer test: your guest questions put to ChatGPT, Perplexity, Gemini and Google's AI Overview, with dated screenshots
An honest recommendation, including what we would leave alone for now
A branded PDF you keep
What each tier adds
Starter
The full audit and your ranked plan. You make the fixes.
Pro
Finished, paste-ready copy for your top three findings.
Strategy
Everything in Pro, plus a 45-minute call and a sequenced 90-day roadmap.
Inside the report
Scorecard
Your total out of 25, the five category scores and one line on what drives each.
What we'd actually do
The recommendation, in plain terms.
What to fix, in order
Each finding with the evidence, what it costs you and what to do.
What we'd leave alone
What not to spend on yet. A report that only lists problems is a sales document.
You'll need
The link to your Airbnb or Vrbo listing
Your Google Business Profile link, if you have one
Your direct booking site, if you have one
About ten minutes for the intake
Questions
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Five business days from a complete intake, at every tier.
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No. All five categories are reviewed at every tier. What changes is what you get done with the findings.
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Only if that is the answer. If your listing is the weak point, the report says to fix the listing first. If you are doing well, it says what to leave alone.
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We ask ChatGPT, Perplexity, Gemini and Google's AI Overview the questions a guest would ask, then record which properties they name and which sources they cite. It shows where you stand on the day we run it. It is not a prediction, and fixing what we find does not guarantee you get named. -
No. Without one, that category scores low and the report says what to do about it.
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One property per audit.
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No. We review public pages and ask AI engines about the property. We never contact it as a guest.
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Yes. It credits toward a template or Full Brand & Build.
About the studio
Jennifer Mager has designed interiors for more than 30 years and has built on Squarespace since 2017. She runs Fjellsangin, a cabin near Mount Rainier that takes direct bookings, and tries out the tools she recommends there first.
Not sure a new site is the right first move?
The STR Starter Audit reviews your listing, direct booking site, guest journey, visibility and brand, then gives you a prioritized plan. It will tell you the truth even if the truth isn't hiring us. From $197.