Hawthorne Row - Mid-Term Stay Edition

from $297.00

A direct booking website for rentals of 30 nights or more, with the identity already built. Hawthorne Row puts the monthly rate, the internet speed and the commute where a coordinator looks first. Ten pages, a For Employers page and a private Setup Hub.

Every Edition comes with access to the Setup Hub — a guided portal that walks you through launch, step by step.

Tier:

A direct booking website for rentals of 30 nights or more, with the identity already built. Hawthorne Row puts the monthly rate, the internet speed and the commute where a coordinator looks first. Ten pages, a For Employers page and a private Setup Hub.

Every Edition comes with access to the Setup Hub — a guided portal that walks you through launch, step by step.

A coordinator booking ninety days wants answers, not atmosphere.

Internet speed, utility split, commute time and pet policy decide a monthly booking, and a listing buries them. A direct booking site puts them first. It also keeps the guest relationship and the 15.5% a booking platform takes from each stay.

How it works

01

Choose a tier.

Pick Starter, Pro or Strategy, enter your name and emails, and check out. Each tier lists what it adds.

02

Receive your Edition.

Your Edition link and Setup Hub access will arrive within 48 hours of checkout.

03

Customize your Edition.

Step-by-step guides in the Setup Hub for editing pages, content, colors, fonts and images, plus the tools to edit the Edition’s custom code.

04

Launch your Edition.

Connect your inquiry form and domain, work through the Go-Live Checklist in the Setup Hub, then publish your site and start taking direct inquiries. Add your booking engine if you also take nightly stays.

What's included

In every tier

  • A 10-page Squarespace 7.1 site you can preview in the demo: Home, The House, What's Included, Rates & Terms, For Employers, The Neighborhood, Request Availability, Host Story, Policies and Contact

  • A For Employers page for staffing agencies, relocation coordinators, insurance adjusters and contractors

  • Rates & Terms with the monthly rate shown first, then the deposit, cleaning cadence and minimum stay

  • A Request Availability page that qualifies the inquiry, with a nightly booking path kept for hybrid hosts

  • A What's Included page for furnishings, kitchen inventory, utilities, linens and what the guest brings

  • A Neighborhood page for commute times, grocery, gym and urgent care, in place of an Area Guide

  • A complete identity: typefaces, palette and photography direction

  • A private Setup Hub with eight step-by-step guides, an overview video and screen recordings, plus an AI setup assistant that knows your Edition and tier

  • An inquiry and booking integration walkthrough

Note: You don't need to set up hosting on Squarespace until after you receive your Edition. With this Edition purchase, you'll receive 20% off your first year of hosting. With the business plan (recommended), you will also receive a free year of domain registration and Google Workspace.

The Edition Setup Hub

Buying a template is the easy part. Getting a site live is where most hosts stall.

The Edition Setup Hub is a private, guided portal included with every Nest & Nook Edition purchase. Inside, you'll find setup guides built for your edition and tier, interactive tools, a Go-Live Checklist, and an AI assistant that knows exactly what you bought. It's the launch support that should have come in the box — and now it does.

What each tier adds

Starter

The Edition, the Setup Hub and the booking walkthrough.

Pro

An SEO and GEO guide, stock copy for every page with swap-ready tags, and a voice and tone guide.

Strategy

One live working session with Jennifer, priority email support, and credit toward custom services

Built for the questions a coordinator asks first.

Single-family homes with a 30-night minimum, rented to staffing agencies, relocation coordinators, insurance adjusters and contractors. If your guests ask about internet speed, the utility split and the commute before they ask about the view, this is the fit. The flagship is a 1962 brick ranch in Blossomwood, Huntsville, Alabama, and the Edition serves mid-term homes nationwide.

Hawthorne Row

Answers first. Atmosphere second.

  • Soft white#F7F5F1
  • Ink navy#1E2A3C
  • Graphite#3A4148
  • Brick clay#A8542F
  • Warm oat#C9BCA6
Palette
Soft white, ink navy, graphite, brick clay and warm oat
Display type
Archivo
Body type
Public Sans
Buttons
2px radius
Stay length
30 nights or more
Demo property
1962 brick ranch, 1,840 sq ft, three bedrooms, Blossomwood, Huntsville, Alabama

You’ll Need

A domain name (Don't have one? You can get this from Squarespace after you install your Edition).

A Squarespace hosting subscription for your new website. To use all your Edition, you'll need the Business plan or higher. (Remember to wait and purchase this after you receive your Edition.) For direct booking, you will need to have an account with a PMS.

Your own text and images to replace the demo content. (very Edition includes a step-by-step copywriting guide. Pro and Strategy buyers also get the Stock Copy Swap Studio — pre-written copy blocks ready to paste and customize.)

Questions

About the studio

Jennifer Mager has designed interiors for more than 30 years and has built on Squarespace since 2017. She runs Fjellsangin, a cabin near Mount Rainier that takes direct bookings, and tries out the tools she recommends there first.

Not sure a new site is the right first move?

The STR Starter Audit reviews your listing, direct booking site, guest journey, visibility and brand, then gives you a prioritized plan. It will tell you the truth even if the truth isn't hiring us. From $197.