Amenities are what you provide. Experiences are what guests remember.

This workbook starts with the guests you already have. You read your own reviews, name the moments people retell, and match them to what is within reach of your door. Then you sort each idea into one of three tiers. A signature experience is free and built into every stay. A seasonal experience runs for a limited window and gives you a reason to email your list. A paid add-on is a second revenue line.

Every tier opens with the test for what belongs in it and a worked example. Before you commit to an idea, you cost it and find its break-even. The PDF is fillable, so you can type straight into it or print it.

What’s inside

• Guest worksheet: who actually stays with you, and what they asked for

• Review-mining prompts: AI prompts that pull the moments out of your reviews

• Location worksheet: what’s within reach, and where guest and place meet

• Signature, seasonal and paid add-on worksheets, with the pricing rule

• A filled-in example property

• Cost worksheet with per-stay cost and break-even

• Announcement copy for launching an experience

• Your Experience Ladder: one summary page for your co-host, cleaner or manager